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The Japanese call it Kaizen; we call it normal. We are simply never satisfied with the way things have been done. For us, ‘standard’ is only an excuse to stop improving and that’s something we just don’t do. This why we relish every new challenge.
We seek to mould media and communications culture. A little conceited perhaps but when you set a goal for yourself, we want to take the journey with you, and become the single most value-adding component in your campaign. To do this, we set fresh parameters for engagement and then we surprise, surprise, surprise.
In our work, we are character-led but data-based; we take genuine interest in the facts about each task and the synthesis of related topics or events. We employ in-depth research and analysis to understand the subject matter and the culture, audiences and perspectives involved. It’s like that African proverb about those who achieve great things - they pay attention to the small ones along the way.
Navigating media communications and audience interaction can be like playing chess; we try to be several moves ahead. This requires analysis, scenario engineering, planning and backstopping. At Flint, we mix critical thought and creative nuance to accomplish effective outcomes habitually.
We pride ourselves in developing stylised and innovative approaches to content development and audience engagement for a variety of platforms. Our partnerships and collaborations afford us access to the experts and best hands in the industry. Our tailor-fit media plans always have one goal - to produce solutions that are simple and compelling.
Audience development and interaction are high on our priority. We believe that whole saying about winking in the dark, so we put a finger on the pulse of audience response and how people relate. We have been known to conduct unorthodox yet highly effective audience relations tests which put our clients in an advantageous position for positive social engineering. We like to think we know people and traditional audience research tools suggest that we just might be right.
We have high resonance with audiences. Our audience-appropriate approaches help us get to the heart of a matter quickly and with interest. This produces strong positive responses to our material. It is gratifying to know you are being heard, but even more satisfying than that, is knowing you are understood. Ladies and gentlemen, world peace is in view!